See Your Website's True Potential (And How to Reach It)

No problem – that's exactly what our discovery calls are for. We'll talk through your current website situation and business goals to get a clear picture of where you are now and where you want to be. From there, we can work together to identify the best next steps for your specific situation.

You don't need to have all the answers before we talk. Sometimes an outside perspective is exactly what's needed to see the path forward clearly.

We start by understanding your current digital presence because it's impossible to recommend the right approach without knowing what's working, what's broken, and what your biggest opportunities are. Even websites that appear to be performing well often have hidden issues or untapped potential.

Some businesses need comprehensive SEO work to get found, others need website optimization to convert more visitors, and many need content strategy to establish authority. Most small businesses benefit from a combination of services working together. After our initial assessment, we can determine whether you need one focused area of improvement or an integrated approach across multiple services, ensuring you get exactly what your business needs for the best return on investment.

Not necessarily. Every business has different strengths, challenges, and priorities. Some businesses have great content but poor search visibility, others get traffic but struggle with conversions, and many need help establishing thought leadership in their industry.

During our initial assessment, we'll identify which areas offer the biggest opportunities for your business. You might only need website optimization to improve conversions, or perhaps content strategy to build authority. However, many businesses find that combining services creates a compounding effect—great content supports SEO efforts, which drives traffic that website optimization helps convert.

Investment varies based on your current digital foundation and which services will deliver the most impact for your business. We discuss transparent pricing during our discovery call once we understand your specific situation and goals. This ensures you get recommendations—and pricing—that actually fit your business needs and budget.

SEO focuses on technical optimization and search visibility—making sure search engines can find, understand, and rank your website for relevant searches. This includes technical fixes, keyword targeting, and building authority signals.

Content Strategy focuses on creating and optimizing valuable resources and web pages that engage your audience and establish your expertise. While content strategy supports SEO goals, it's primarily about connecting with your audience through accessible, digestible content that answers their questions and builds trust.

Think of SEO as making sure people can find you, and Content Strategy as making sure they want to engage with you once they do. They work best together, but each addresses different aspects of your online presence.

Absolutely, and most businesses benefit from combining services because SEO, website optimization, and content strategy work best when they're aligned. For example, your content strategy should support your SEO goals, while your website optimization ensures that content converts visitors effectively.

We work with you to determine the right combination and timeline based on your business goals, current situation, and resources. Some businesses tackle all three areas simultaneously, while others prefer to focus on one area first and expand from there. The key is creating an approach that fits your capacity and delivers meaningful results without overwhelming your team.

Before we even talk, I'll complete a preliminary review of your website to understand your current digital presence and performance. This means our discovery call will be much more valuable because I'll already have insights about your site's traffic, rankings, and competitive position to share with you.

During our call, I'll walk you through what I've found about your website's current performance, including your organic traffic, keyword rankings, and how you compare to your main competitors. We'll also discuss your business goals and any specific challenges you're facing with your current online presence, along with understanding what control you have over your site and domain so I know what level of changes can realistically be made.

By the end of our conversation, we'll be aligned on what you want to get out of working together, what your budget is for any projects, and what your bandwidth looks like for implementing changes. From there, we can discuss next steps at a high level based on your specific situation and goals.

This approach ensures our time together is focused on your specific situation rather than generic information, and you'll leave the call with valuable insights about your digital presence regardless of whether you decide to move forward.

Based on our conversation and my preliminary review, I'll create a tailored roadmap showing which services would deliver the most impact for your specific situation. We'll discuss whether you want to move forward, and if so, I'll provide transparent pricing and realistic timelines for your project. There's no pressure to decide immediately. You'll have everything you need to make an informed decision that's right for your business.

Yes, we always start by getting a complete picture of your current digital presence. Whether you're interested in SEO, website optimization, content strategy, or a combination of services, we need to understand your starting point to make recommendations that will actually move the needle.

This assessment reveals your site's technical health, content gaps, competitive position, and conversion barriers—all critical information that determines which strategies will be most effective for your specific situation. Without this foundation, optimization becomes guesswork rather than strategic improvement.

Digital presence optimization—which includes SEO, content strategy, and website optimization—is a long-term approach, which means results don't happen overnight. But that's also what makes it so valuable. While paid ads can deliver quick results, they stop working the moment you stop paying. These foundational organic strategies build sustainable visibility that compounds over time.

Most businesses do start seeing meaningful results within 3-6 months, though this depends on your starting point and the competitiveness of your industry. The key is that these efforts build on each other, so the sooner we get started, the sooner you'll start seeing that momentum grow.

Yes, I work with a trusted contractor who can handle website updates or create new sites depending on your needs. I feel strongly about building websites with solid foundations, great user experiences, and valuable content, so those are the types of website projects we take on—specifically for businesses who want to be found in search.

Our website optimization service focuses primarily on structural improvements like navigation, user flow, internal linking, and content organization—changes that improve how your site functions and performs in search results. When visual design work is needed, we handle that through our contractor partnership while ensuring everything is built with a strong foundation and optimized for search visibility from the ground up.

This integrated approach means you get both a website that looks professional and one that's strategically built to attract your ideal customers through search engines, with the user experience and content strategy that makes visitors want to stay and take action.