about
Built for the Way Search Actually Works — Now, and Where It's Going.
Epifore helps growing businesses build the digital foundations they need to get found by the right people, through traditional search and the AI tools that are increasingly shaping how customers discover services like yours.
How I Work
Foundation First, Quick Fixes Never
I focus on building solid digital foundations using established best practices. Quick fixes disappear with the next algorithm update. Sustainable strategies don't.
SEO Explained Clearly
SEO has its own language and some of it matters — but you should always understand what's happening with your digital presence and why. No jargon, no black boxes. I take the time to explain what I'm doing and what it means for your business.
Built Around Your Business
Every project starts with a direct conversation with you — the person who knows your business best and has the most to gain from getting this right. I work directly with the people who built their business. That means faster decisions, real context, and strategies that actually fit how your business works.
Built for AI Search
Search has changed. ChatGPT and Google's AI Overviews are now part of how people find services like yours — and most businesses aren't optimising for them at all. Every project I take on is built with this in mind, so your digital presence works wherever your next customer is searching.
Why I Started Epifore
Business owners face a frustrating reality: customers need their services but can't find them online. After years of watching this happen and seeing the difference that strong digital foundations make, I wanted to do something about it.
Most SEO advice either assumes unlimited time and budget, or promises quick fixes that don't hold up. Business owners need someone who understands that every decision affects real growth, and that transparency about what's working, what isn't, and what's realistic is more valuable than impressive-sounding reports full of vanity metrics.
The shift to AI-powered search has made this more urgent — and in many ways, more interesting. It's levelling the playing field. A business with the right foundations can now show up in ChatGPT results or Google's AI Overviews ahead of much larger competitors. That's a genuine opportunity, and most businesses haven't started taking it seriously yet.
Meet Courtney Roe
I'm based in London, originally from the US. What keeps me energised about this work is the variety: every client teaches me something new about their industry, their customers, and the particular challenges of their market. Whether you're a chiropractor in Wisconsin, a brow bar in London, or a celebrant in Melbourne, my job is to make sure the people who need you can find you.
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Why "Epifore"? Epifore: from "epi" (Greek for "upon") + "fore" (foresight). Built for where search is going, not just where it is today.