Why "Epifore"?
The name reflects how I approach digital strategy—it's a blend of "epi" (upon/above) and "fore" (before/in front), representing the idea of elevating your digital presence with forward-thinking strategies that position you ahead of the competition.
About Epifore
After nearly 20 years of working with websites across retail and tech industries, I founded Epifore to help growing businesses build the digital foundations that actually bring in customers. Through SEO, website optimization, and content strategy, I help businesses reach the people who need their services most.
How I Work Differently
Foundation First, Quick Fixes Never
I focus on building solid digital foundations using established best practices. Quick fixes disappear with the next algorithm update—sustainable strategies don't.
Your Expertise + My Knowledge = Better Results
You understand your customers, your market, and what makes your business unique. I understand SEO and digital strategy. The best results happen when we combine both.
Growing Business Reality
Every marketing investment has to count when you're building a business. I'm always honest about what will—and won't—make a meaningful impact given your current setup and capacity.
Why I Started Epifore
Growing businesses face a frustrating reality: customers need their services, but they can't find them online. After years of watching promising businesses struggle with digital presence while seeing others succeed with the right foundations, I knew there had to be a better way.
Most SEO advice either assumes you have unlimited time and budget, or promises quick fixes that don't work long-term. Growing businesses need someone who understands that every decision affects your growth trajectory, and every marketing dollar has to deliver measurable results.
That's why I focus on education and clear communication. You'll understand not just what we're doing, but why it works. No black-box strategies or industry jargon—just proven approaches that make sense for your business.
Meet Courtney Roe
I'm based in London but originally from the US. What keeps me energized about this work is the variety—collaborating with passionate business owners across different industries means I'm constantly learning something new while helping optimize their digital presence.
Whether you're a contractor who knows your trade inside and out, a consultant with deep expertise in your field, a startup founder building something innovative, or a service provider who's created something valuable but struggles to communicate it online, I understand that your knowledge and vision are what make your business special. My job is to help more people discover that expertise when they need it most.
Why Growing Businesses Need Different Strategies
Large corporations can throw resources at every possible marketing channel. Growing businesses need strategies that work within real constraints—limited time, focused budgets, and the need for results that justify the investment.
Whether you're scaling from startup to sustainable business or expanding an established company into new markets, your digital strategy needs to grow with you. Rather than making assumptions about your business, I work closely with you to understand what success looks like for your specific stage and situation. If major changes aren't realistic right now, I'll help you maximize what you can do within your current constraints rather than recommend expensive solutions that don't fit your reality.
Every business is different, and your digital strategy should reflect that reality.
